Bowers & Wilkins is a British manufacturer of sound equipments. It is dominating the market by focusing on premium high-end products.
From a strategic point of view, high end premium audion audio markets have little change and have a long product replacement cycle.
The so-called fashionable and well-selling products were dominated by other brands, We suggested Bowers & Wilkins make such a product with fashionable, just like B&O. Monitors with portable speakers, Bluetooth earphones and premium sound bars have increased consumer preference since the pandemic. Considering the market trend, we proposed a premium sound wide monitor for B&W for those who enjoy movies, games, music and media every day. Considering the user's experience, it is designed to enable wireless charging for smartphones and AirPods along with a monitor that can smoothly adjust the height and angle of the screen and a hub that can easily connect storage devices such as USB. But what sets this monitor apart from other monitors is that it will come with b&W's sound engineering under their brand.

*This was a proposed project, and we're still willing to charge Bowers & Wilkins for the design because we didn't get compensation accordingly (Bowers & Wilkins went bankrupt early in the pandemic at the time, and it's now normalized). We haven't received the cost of design work with them yet.